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When paintings are slow to sell, it is a good art business practice to analyze them. This is best done with the help of someone who knows the customers.
Recently I took a hard look at this painting, one that I had always liked, because I love seeing dogwood in bloom around redwood trees. But what if I am the only one who feels that way? I am here to earn a living, not to paint for myself. (Well, sometimes I do allow a painting to live in my house for awhile, but that isn’t the main point of all the easel time.)
I asked the proprietor of Kaweah Arts why she thought this hadn’t sold yet. She and I have been friends for many years, always honest with one another. I told her that I figured most of her customers don’t even know what dogwood is, because the bulk of them visit Sequoia National Park in the summer when the dogwood isn’t in bloom.
She very diplomatically replied that her customers are interested in the big trees alone. Of course they buy other items, but sequoia trees are what Sequoia National Park was formed around.
Together we evaluated the painting, and then I told her to remove it from the inventory list, because I was taking it back to the easels.
This is how it went.
Welcome to the world, new and improved
