I LOVE working at my own address, but there are a certain drawbacks to having a business at one’s home. The temptation to do other things, the NEED to do other things (like laundry, watering, paying bills) is always in one’s face. There is no driving away from home and focusing on work.
Another consequence of an at-home business is the reality of “out of sight, out of mind” rather than “absence makes the heart grow fonder”. The marketing efforts need to be stepped up, because no one is going to wander into the studio by accident. About 4 years ago, it became apparent that more change needed to take place. I’ll tell you about that in Growth, Part Seven!
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