When non-profits want to raise funds, they hold dinners or tastings and have silent and live auctions to go with these events (called “Annual Beg-athons” by author Matt Gleason in the Huffington Post on 6/8/11). The first people they contact to donate items to their causes are artists.
Why artists? Why not dentists, lawyers, gas stations, pharmacists??
There was a year that I donated more than I sold. (Hmmm, someone might possibly benefit from a business manager here. . .) That year I decided to stop the insanity. I began reading what other artists had to say about the matter.
Sequoia oil painting, 8×8″, sold? Nope, donated.
There are many reasons for artists to not donate and a few for them to continue donating.
REASONS TO NOT DONATE:
1. An artist is only allowed to write off the cost of the materials.
2. Donating depletes hard-won inventory.
3. Art work at these events usually sells for less than its full value.
4. If an artist develops a reputation for giving away work, those who paid full price will feel ripped off.
5. If an artist develops a reputation for giving away work, the buying public may begin waiting for the events instead of spending money with the artist.
6. If an artist gets tired of donating, she may begin donating second-rate work and damage her reputation. An artist friend once told me, “Just give them your bad stuff that won’t sell anyway.” Yikes, is that what is happening?? That’s not good for the organization, the artist’s reputation or the recipient!
REASONS TO DONATE (and some are pretty poor reasons):
1. An artist loves the cause and want to help.
2. An artist wants to reduce inventory.
3. An artist wants exposure (which is a myth in terms of building a business.)
4. An artist feels guilty and wants to “give back”. (What did he take in the first place??)
If you are part of a non-profit, you might rethink this common idea that artists are the best ones to approach for donations.
Here is an idea for non-profits: Ask to buy the work. The artist can sell it to you at a discount, you can write off what your organization spends, and you can begin the bidding at that price. Anything you receive above that will be profit for you, and none of the Reasons To Not Donate will happen.
A few weeks ago I got caught up in the spirit of an event and spent a very long day helping to create labels for the silent auction. It was a fun day, and I ended up donating a painting. A good friend bought it, and I’m very happy for all the parties involved. I donated the painting because of Reason To Donate #1, which I think is the only good one on the list.
Meanwhile, here is a letter I’ve borrowed from New York Times writer Tim Kreider on the subject:
“Thanks very much for your compliments on my art. I’m flattered by your invitation to donate a painting or drawing or print or package of cards or to paint a mural. But art is work, it takes time, it’s how I make my living, and I can’t afford to do it for free. I’m sorry to decline, but thanks again, sincerely, for your kind words about my work.”
